PS3 already playing in Palika
Sony Video Game In Delhi Grey Market 4 Months Before Launch
ITS official launch in India is still four months away.But within days of its select launch in the US and Japan, PlayStation 3 (PS3) — the latest must-have for video-game fanatics — has made its way to teh Indian shores. Sony’s sleek game machine has made its first appearance in Delhi’s grey market with a dizzy price tag, sans guarantee. ET managed to take a peek into the first console in Delhi’s Palika Bazaar. “It arrived just two days back and only we are offering it for now,” said a shopkeeper in the central Delhi underground market. The 20 GB hard disc set — a lower memory variant —is priced at Rs 50,000. The same unit would only cost only Rs 22,500 and Rs 19,000 in dollar and yen terms in the US and Japan, respectively. But as Sony has launched only a limited number of consoles, and more so in just these two markets, die-hard gamers are reportedly bidding many times their retail price in online auctions. A Sony India official told ET that PS3’s official launch in India is scheduled for March 2007, which is also when it will hit the European market. However, whereas PS3’s US launch was greeted by large crowds, the action in India is cold yet. A grey market retailer told ET, “We have not sold any unit. But then, it arrived only last weekend and the pricing is not for everyone.” PS3, compatible with the PS1 and PS2 versions, also has an exclusive set of games. At present, the console has 200 games for the Japanese and North American markets. However, only a few titles such as Ridge Racer 7 — priced at Rs 3,500 — are available in the Indian grey market. This is 30% higher than the US online retail rate. The console, which doubles up as a DVD and CD player, also brings to India the next generation Blu-Ray DVD players.
Sony Video Game In Delhi Grey Market 4 Months Before Launch
ITS official launch in India is still four months away.But within days of its select launch in the US and Japan, PlayStation 3 (PS3) — the latest must-have for video-game fanatics — has made its way to teh Indian shores. Sony’s sleek game machine has made its first appearance in Delhi’s grey market with a dizzy price tag, sans guarantee. ET managed to take a peek into the first console in Delhi’s Palika Bazaar. “It arrived just two days back and only we are offering it for now,” said a shopkeeper in the central Delhi underground market. The 20 GB hard disc set — a lower memory variant —is priced at Rs 50,000. The same unit would only cost only Rs 22,500 and Rs 19,000 in dollar and yen terms in the US and Japan, respectively. But as Sony has launched only a limited number of consoles, and more so in just these two markets, die-hard gamers are reportedly bidding many times their retail price in online auctions. A Sony India official told ET that PS3’s official launch in India is scheduled for March 2007, which is also when it will hit the European market. However, whereas PS3’s US launch was greeted by large crowds, the action in India is cold yet. A grey market retailer told ET, “We have not sold any unit. But then, it arrived only last weekend and the pricing is not for everyone.” PS3, compatible with the PS1 and PS2 versions, also has an exclusive set of games. At present, the console has 200 games for the Japanese and North American markets. However, only a few titles such as Ridge Racer 7 — priced at Rs 3,500 — are available in the Indian grey market. This is 30% higher than the US online retail rate. The console, which doubles up as a DVD and CD player, also brings to India the next generation Blu-Ray DVD players.
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